Friday, October 4, 2013

Logo Assignment (Dragon)

Graphic designing is important for artist looking into careers like graphics designer, Video game designer, and possibly software design. Not only does graphic design help in careers, but also it helps in many other situations. Graphic design could be used for a job resume. Determining the equal space and layout throughout the resume to look as professional as possible. This may also be helpful for organization. Having all proper files and folders in the most convenient way possible.

The logo I’ve created is a “tribal” style dragon with graffiti text, and the entire logo reads “Stealth”. Dragons relate to me because they are wise, fast, precise, and swift. There are basically two parts to this logo, the dragon and the graffiti. The dragon represents a traditional artistic feel as the graffiti represents a city and street feel. By putting these two types of completely different cultures together, they create a well-balanced logo of both traditional and modern art, which dragons would represent.
I started creating this logo by drawing a few rough sketches about dragons. Unfortunately, I never used any of those sketches in this logo because they became too complex. As I’ve noticed, many popular company’s logos are very simple and mostly 2-d. I was unsure how I could possibly draw a dragon 2-d. Then I happen to come across tribal art, which is very simple but gives the same feel of a complex piece of art. Then I began to search tribal dragon drawings and began to work. I drew more sketches in different angles, shapes, and sizes. I also wanted this logo to have a street feel to it. Graffiti art was the first ideal type of artwork that came to mind.  I decided to create this logo based on a gaming merchandise brand named “Razer”. Since this brand is based on gaming merchandise, I've decided to name my brand “Stealth”. In many tactical, strategy, adventure, and action games, "stealth" is a crucial skill that must be used. Dragons are also quite stealthy themselves. At first, the whole logo was just black, which didn't really bring the two art styles together. I added a “pencil-sketch” texture and a gradient effect to the logo afterwards, which gave great balance between the two parts of the logo. The texture also gives a “sketchy” feel. The dragon and the text are lined up in a straight 90-degree line. The gradient line also shows a somewhat 35-degree line through the middle of the logo. The curved repeated lines in the dragon such as the scales, body, and tail show a sense of rhythm.
How I stared to create this logo was first sketching the outlines of the logo in my sketchbook. I then photocopied that sketch and traced it on “Adobe Illustrator”. For each different piece of the logo such as each letter of graffiti and the parts of the dragon, I made layers for. By creating layers for each individual part, I am able to freely move any part I want without interfering with other parts. By the time I finished tracing the whole logo, I coloured the whole logo black. Originally, that would be the final product, but I also had some free time, so I began to play around with my logo by changing the textures, colour, brightness, and eventually decided that this would be my final product.
I am proud of the end result that I've made for this project. I don’t think I could change this logo in any way. Having to finish this project made me increase my creativity and helped me learn more about the tools I used like Adobe Illustrator. I know that this will help me in the future.
            Here is an extra drawing of a cobra.

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